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Slipstream: Personal Data Takes a Winding Path Into Marketers' Hands
Consumers don't often realize that details they share in a survey or sweepstakes may be passed to other companies.
Source: http://www.nytimes.com/2013/04/28/technology/personal-data-takes-a-winding-path-into-marketers-hands.html?partner=rss&emc=rss
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